Few points on Google Adwords - Keyword Planner
As mentioned in my last post, the keyword would be our starting point for any SEO project. So if you plan for Organically improve your search results, keywords play an important ingredient. In this post just exploring few ways to use Google Adwords - Keyword Planner.
Once you logged into your google adwords account. From Menu select Tools > Keyword Planner. You will see something like :
Seach for new keywords using a phrase, website or category; will provide you an option to choose the combination of Keyword, landing page or category for which you need idea or suggestions. You can go with the first option where you just need to provide some keyword like "used cars", "second hand cars" etc.
Next filter available for us like region, language, search engine and negative keywords. Under the region, you can select a particular area to narrow down your search or select city, state or country. It all depends on which product and audience you are targeting. As these will impact your search result. Next important filter would be Negative Keywords. Assume you are not looking like free, cheap or online etc in your search result, just key-in those words here. It will filter your results accordingly.
Hope this will help you to start your journey on Keyword research with Google Adwords - Keyword Planner.
Planning for my next post, until then !!!
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