Understanding Different Terms used in Digital Marketing

SEO - Search Engine Optimization

Efforts to make you searchable via a search engine are termed as SEO. Your ranking will show you the results. It can't be achieved instantly. Content, onsite and offsite optimization, keywords, link building etc are some ways to achieve this goal.

SEM - Search Engine Marketing 

When we pay for Keywords to Google Adwords, means driving traffic to your website via paid online advertising. So when you decide using this forms, your landing page (content) related to the Keyword will come on Top. This form is called Pay Per Click. 

SMM - Social Media Marketing

Promoting your Business/Website/Blog etc using Social media platform like Facebook, Twitter, Linkedin etc generally fall under SMM category. Using it wisely definitely helps you to achieve your desired results. As all social media platforms are different and you need to choose or decide your strategy as per your business need.

PCC - Pay Per Click 

Advertising campaign where we decide to buy some keywords for our business/website/landing page/blog is termed as PCC. So we have to pay the required amount to a provider like Google every time someone clicks on our ad. 

SMO - Social Media Optimization

Social Media presence is all about sharing. It's not just you, but even the readers those who like your content/photo/infographic etc will share on Social Media. So need for having good content which will surely drive traffic to your website via social media.