SEO, If I define it in a simple world, it's a technique used by digital marketing experts to make you searchable by search Engines on certain criteria. Keywords, the criteria or differentiator on the basis search engine start ranking your page/site/article/blog. So for this post, we will just focus on Keyword.
Keywords are nothing but simple search phrases used by users on search Engine. Means the words you use a search engine to find something for you.
So once you key in the required text on search bar you will observe at the very bottom of the same page some more related Keyword for the same topic.
So, what we need as SEO expert here if we have some more keywords on our website/page/blog we will be more searchable and can be found by more and more audience whom we would like to target with those Keywords.
Now what, we will use some tools online like Moz or Google AdWords Keyword search tool to find top 5-10 keywords to satisfy our requirement. Next phase is how to use them. Shall I try to keep all of them on the homepage? No, that won't be a good idea, as Google might penalize you if you do too much. My best way to spread those Keywords in multiple pages or articles on your website/page/blog. That will gives you more ways to integrate your keyword.
Mind this it's not a science, it's an art how to please your website/page/blog with Keywords. So use it wisely.
Signing off today! Have a great Day!
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